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Do you feel that now is the time to implement search engine optimization (SEO) for your website?Would you like to leverage the internet to have 100s to 1,000s of additional customers:
Landing on your site before a competitor?

Trusting your content as an expert opinion?

Giving you direct contact for more information?

If this is the case, you’re going to benefit significantly from these free SEO tips.Professional search engine optimization comes at a heavy price, however the amateur can be effective with the SEO tips provided throughout this article. This information is meant for entrepreneurs, marketers, managers, and small business who would like to benefit from free SEO rather than spending thousands of dollars.Upon completion of this article, you will be able to implement these SEO strategies on your website immediately in a step-by-step fashion.These free seo tips encompass the fundamentals of boosting page ranking, and even the experienced internet marketer will probably benefit from the following information.Free SEO Tip #1: Definition of a KeywordKeyword [kee-wurd] n. – the words that your audiences will most likely input into a search engineNewbie tip: Since “keywords” are the words that people search for in Google, each page should target a set of “keywords” most relevant to their product or serviceExamples: If you’re a local home remodeler, a target keyword for you may be “kitchen remodeling annapolis” – if you’re a computer repair shop, a target keyword may be “laptop repair maryland”
Every business has a set of target keywords. The website should reflect each keyword on an individual basis, dedicating an optimized page for each one of them.Free SEO Tip #2: Choosing the Best KeywordsIn the industry, we refer to the activity described here as “keyword research” which is short for the process that best identifies the web real-estate a business will want to go after.Here are some free SEO tips for performing “keyword research”:
Go to Google and perform a search for “Google Keyword Tool”

After a brief brainstorm, input your suspected keywords into the tool. Avoid using geography, so if you are a small business consultant in Baltimore then just type “small business consultant”.

The tool will return a list of related keywords and how often each is searched for on a monthly basis.

A great keyword has a combination of relevancy and search volume. The volume is provided for us generously by Google. The relevancy, however, requires the human element.

Select 5-10 of the keywords with the most relevancy and highest search volume. You are now ready for the next step.
Free SEO Tip #3: Where to Put Keywords
There are different places on each page that should include the targeted keyword. This is information that we discuss in these free SEO tips as well.
We refer to these places as “SEO Points” and some of the most critical are:

Page Title – search engines factor the page title heavily into their rankings

Page URL – this is another crucial location for target keywords. If your page URLS resemble YourSite.com/services, you will want to consider adjusting them to something along the lines of YourSite.com/target-keyword-services

Page Headline – this is a tricky part of SEO since it is important that the keyword be present, while at the same time remaining catchy and interesting to reader.

Page Meta Description – It is of moderate importance to include keywords for search engines to pick up but, like the headline, a good meta description remains catchy and relevant.

Page Copy – it is of extreme importance that a keyword be distributed throughout the actual visible copy of the page.

Page Meta Keywords – although Google no longer considers meta keywords in their algorithm, smaller search engines still credit them so it doesn’t hurt to input target keywords there as well
Free SEO Tip #4: Optimizing Your Site for KeywordsNow that you’ve targeted keywords and learned about the “SEO Points”, it is not time to implement the changes which will yield a decent increase in the traffic and leads received by your site.First, ask yourself, “Do I have pages on my site that already contain my target keywords?” and “Do these pages focus on my set of target keywords on an individual basis?”If the answer to both of these questions is “yes”, then modification of the SEO Points (titles, URLs, headlines, etc.) to include the target keywords is all that is required.If the answer to either question posed above is “no”, then just create new ones.SEO Tips for Creating New Pages:
Create one page per target keyword and include it in the SEO Points we’ve previously discussed.

For the best results it is imperative that each page provides information that the reader is seeking. A short page with irrelevant information will do little to serve our purpose. Take some time and put yourself in the reader’s shoes.

A new page should be 300-500 words, including the target keyword 2-4 times throughout the page copy.

Create a link from your homepage to the new page or else Google will never find it. Deciding where to link the page is important for SEO and is more of an advanced practice.
Of course, many of the strategies utilized by an advanced SEO professional have not been mentioned in this article and some of them can make a tremendous difference. However, if you were to follow all of the steps outlined for now…Even if you do nothing else…They would likely result in an increase in traffic and leads as soon as a week from implementation. Expect a jump anywhere from 10% to 100% of the course of the next few weeks and months.Free SEO Tip #5: Consult a ProfessionalIt is our hope that if you need SEO for your site, but are on a tight budget, or are more of a do-it-yourselfer, that this post gets you started in the right direction for free SEO.

I am often asked what I do for a living. As a trainer and consultant in the field of software testing, I have to explain the field and practice of software testing in some creative ways, such as:I help people find bugs in software before it goes out to you.I am a “test pilot” for software.I am like a software bug exterminator.I can also point to recent news, such as the failure of the Obamacare website and say, “I try to help companies avoid this kind of problem.”Here is the International Software Testing Qualifications Board (ISTQB) definition: “The process consisting of all life cycle activities, both static and dynamic, concerned with planning, preparation and evaluation of software products and related work products to determine that they satisfy specified requirements, to demonstrate that they are fit for purpose and to detect defects.”In actuality, software testing is also system testing, since you need hardware to test software.The interesting thing to me about the ISTQB definition is that it describes a process that occurs throughout a software project. However, as a customer of software, you can test the software you want to buy before you buy it.For example, if you want to buy a personal finance application, you can download trial versions of various products and see which one meets your needs best. This is what is meant by being “fit for purpose.” Perhaps all the applications you try are functionally correct, but some may be too complex or too simple.Some people see software testing as the process of finding defects (or bugs).However, I suggest that the greatest value of software testing is to provide information about software, such as defects, performance, usability, security, and other areas.Another way to see software testing is “quality control” for software. Like in manufacturing where the QC people look for defects in products, software testers look for defects in a software product.Unfortunately, too few companies and organizations see the value to software quality, so they release buggy software to their customers. These defects cost time, money and result in a lot of frustration. Just think of the last time you experienced a software problem. Perhaps your word processing software crashed while you were writing something and you lost the last 15 minutes of writing. That is frustrating.In business, software defects have caused people to die, and for huge amounts of money to be lost. In the Facebook IPO, Nasdaq has had to pay over $80 million to date in fines and restitution to investors. That was due to one software defect (not a glitch), that caused an endless loop condition.It is impossible to test every condition, but my advice is to at least test the high-risk functions and keep building a set of repeatable tests for the future. You can learn more about how to plan and perform software testing at my website, http://www.riceconsulting.com.